Advil PM

Millions stop hurting and start sleeping

Making a play for the nighttime analgesic market, Advil PM challenged Tylenol PM by capitalizing on its star ingredient, ibuprofen, and Advil’s powerful reputation for fast, all-over pain relief. The approach: an aggressive multimedia campaign and coupon promotion, featuring a gently humorous online launch campaign to help enhance awareness and drive in-store sales.

Microsite (sample pages)


Banner Ads



Launch E-mails