Cadillac STS Launch

Putting foreign luxury sedans on notice

In 2005, Cadillac STS challenged the competition with bold styling, off-the-charts performance and features so intuitive that thinking was an after-thought. All promoted by high-impact banners and a virtual test drive hosted by Cadillac’s general manager. The site was so innovative that it was later developed into the world’s first in-vehicle DVD demonstration (with automatic feature demonstration) for use at dealers nationwide.

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