Cadillac V-Series Launch

5 seconds of fame and more

Rocketing from 0-60 in under five seconds, the Cadillac V-Series is fast! This platform drove the entire campaign, which kicked off at the 2005 Super Bowl. Viewers watched the world’s first 5-second TV spots and were challenged by John Travolta, reprising his role as Chili Palmer, to match the V-Series achievement with the world’s best 5-second video. The prize: a CTS-V. The result: nearly 1 billion total impressions and a 458% increase in site traffic.

Winner of 18 industry awards including:
2006 Globe Award – Best Interactive Campaign
2006 Reggie – Gold New Media Promotion

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“Cadillac Under 5” Websites
“Cadillac Under 5” TV Spots
V-Series Preview Website (sample pages)
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