Centrum

Healthy habits help build consumer loyalty

When research showed that most vitamin consumers failed to take a multivitamin every day, Centrum sought to motivate its core consumers. The solution: Centrum Healthy Habits, an online loyalty program that ran for three years and featured healthy lifestyle tips, a chance to win healthy prizes, and valuable coupons with every e-mail. Consistent messaging promoted Centrum’s superior balanced formula and the benefits of taking Centrum daily.


Microsite (sample pages)

Program E-mail

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