Cover Girl

Easy. Breezy. Beautiful.

The objective: position Cover Girl as a total beauty resource for women 18-49, with the newest innovations and easiest selections ever! The challenge: target teens, today’s new beauty consumers, and increase usage among Cover Girl’s core consumers. The solution: a multi-tiered sampling program that included direct mail brochures, ad inserts in leading fashion magazines, and mini-makeover booklets at point-of-sale. All with free sample offers!


Slim Brochure (sample pages)
Beauty Book (sample pages)
POS Mini Booklets