Friends Vilas-Fischer Trust Company

Retirement planning with a personal focus and global reach

Specializing in trust and retirement planning using socially responsible investments, Friends Vilas-Fischer sought to create greater awareness for its brand. While its parent company, Friends Provident, was the market leader in the U.K., Friends Vilas-Fischer had limited presence in the U.S. The solution: a dramatic print campaign in trade and consumer publications positioning Friends as a highly specialized firm with personal focus and impressive global reach.

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Print Ad Campaign