Herbal Essences

Millions dare to streak!

From campus hangouts to the coolest sites in cyberspace, Herbal Essences dared millions to “get caught” streaking with Herbal Essences Highlights. The payoff: the chance to play a totally cool text-messaging game and win tickets to the world’s Ultimate Streaking Party. A daring multimedia “spotter” campaign drove the program.

Radio Spot: “An Officer and a Streaker” (:60)


Pre-Launch Teaser Banners


Promotion Microsite (sample pages)


Magazine Ad


Spotter Card


In-store Coupon