Herbal Essences

Millions dare to streak!

From campus hangouts to the coolest sites in cyberspace, Herbal Essences dared millions to “get caught” streaking with Herbal Essences Highlights. The payoff: the chance to play a totally cool text-messaging game and win tickets to the world’s Ultimate Streaking Party. A daring multimedia “spotter” campaign drove the program.


Radio Spot: “An Officer and a Streaker” (:60)


 

Pre-Launch Teaser Banners

 

Promotion Microsite (sample pages)

 

Magazine Ad
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Spotter Card

 

In-store Coupon