Nautica Voyage

A dynamic new fragrance defies boundaries

When Nautica set sail for a growing fragrance market, men 18-49, the result was the launch of Voyage, an exhilarating new fragrance that offered a premium experience at an attractive price point. The strategy: a multimedia campaign featuring celebrity spokesperson Carter Oosterhouse, a gwp promotion and an online Fantasy Voyage sweepstakes to the world’s premier adventure locations.

Promotion Microsite (sample pages)