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Cover Girl

A direct mail and national sampling campaign drives in-store sales among millions of new beauty consumers — and their moms!

Herbal Essences

A bold multimedia campaign dares millions to “get caught streaking” for the chance to win tickets to the world’s Ultimate Streaking Party.

Relpax

Pfizer test markets a new migraine drug with a “sensational” public awareness and patient marketing campaign.

Childcare Learning Centers

When government budget cuts threatened to limit services, a pro bono direct mail campaign helped generate donations from the local community.

Dove Beauty

A monthly loyalty program gives Dove’s best customers more real beauty values and drives more in-store sales.

Episcopal Diocese of NY

A transit ad campaign attracts new congregants — and national media attention in The Wall Street Journal and The New York Times.

Friends Vilas-Fischer Trust Company

A small investment firm flexes its global muscle with a dramatic ad campaign.

Krups

A tempting test-market promotion gives gourmet coffee lovers a “first taste” of what’s in store.

Mikasa

A tableware brand with a strong presence in casual china repositions itself as a premium brand with an eye on the bridal market.

Morningstar Farms

Makers of the world’s “best tasting veggie burgers” whet appetites with a drive-time radio campaign, web and coupon promotion.

Olive Garden

America’s favorite Italian restaurant brings the taste of Italy to millions with mouthwatering promotions for the whole family.

Port Authority of NY/NJ

An aggressive trade campaign helps stem the corporate exodus to midtown during the recessionary real estate market of 1998.

Xenical

A comprehensive clinical trial kit helps Roche test a revolutionary diet aid for OTC use.