Schick Intuition

A totally cool social media campaign starts a new fad and launches a new razor.

How do you launch a new razor with “Visible Ribbons of Moisture” and capture the attention of Millennial women? Tap the talents of celebrity vloggers, leverage the popular fad of yarn bombing and challenge women everywhere to “ribbon bomb” their world! The payoff: a chance to win an awesome luxury spa vacation. The results: over 1.5 million video views, increased product awareness and a significant uptick in retail sales.

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“Ribbon Bomb” You Tube Video (:30)

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Created by web celeb Brittani Louise Taylor
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