A 24/7 online support program helps COPD patients breathe better and live healthier.

When research showed that many patients failed to use Spiriva once daily as directed, Spiriva sought a way to increase compliance. The result: Breathing Smarts, a comprehensive daily online support program designed to motivate healthy lifestyle habits and daily use of Spiriva. Program features included: 100 daily health tips, 15 weekly e-newsletters, videos and interactive tools, as well refill and daily mobile medication reminders.


Breathing Smarts Website (sample pages)
E-CRM (samples)