Cadillac “Under 5”
Winner of 14 industry awards including a Globe Grand Prix, Reggie Gold, and J.D. Power Award.
The Cadillac V-Series of models were the first production line vehicles to rocket from 0 to 60 mph in under 5 seconds. This platform fueled the entire campaign. Kicking off at the Super Bowl, consumers were challenged by John Travolta (as Chili Palmer) to create the world’s best 5-second video. The prize: a CTS-V. The result: nearly 1 billion total impressions, a 358% increase in site traffic, and record-breaking dealership inquiries. As the ACD, I was honored to part of the winning team.
CAMPAIGN HIGHLIGHTS VIDEO
SUPER BOWL TV SPOT
OOH Hollywood and NYC
CADILLAC “UNDER 5” PROMOTION SITE
View all phased promotion sites here.
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CADILLAC V-SERIES PREVIEW SITE
