Skintimate
“Inspiration Nation”
Winner of the IAC Award for Best Fashion or Beauty Online Campaign.
How do you empower young women while promoting brand awareness for a shave gel? The answer: “Inspiration Nation,” an online Facebook hub that connected users to 4 engaging promotions. Each promotion featured a different way to create and share inspiring content, and motivated thousands of women to walk confidently in the direction of their dreams. Within weeks, these promotions attracted 2.1 million video views, 390,000 site sessions and over 5,000 contest entries.
Hub Overview
Celebrate Your Independence
Inspire-A-Gram
Make It Happen
Inner Beauty
TUMBLR POSTS
