Actemra “Project ONE”
Aligning a national salesforce on one critical mission mission
When competition was heating up among RA monotherapy drugs, Genentech needed to focus their sales force for Actemra. The solution: Project ONE. An internal campaign empowering each salesperson to become a “special agent” with ONE critical mission: tell ONE cohesive story of efficacy backed by rapid response, safety, and access. The project included event collateral, displays, sales kits, and a “special agent” video presentation.
