EllaOne

One little pill. Really big deal.

When EllaOne sought to enter the US emergency contraception market, it needed to challenge the only contraceptive pill brand in the US, Plan B. The approach: capitalize on the fact that EllaOne is the safest, most reliable contraceptive pill you can use giving you the most freedom of choice. Made by women for women, naturally.

Here are a few concepts that informed the final pitch deck.