The Relpax “Serenity Spa”
Turning migraine on its head
Over 28 million people in the US experience migraines, yet 52% remain undiagnosed, believing their symptoms are “just a bad headache.” Using these insights, I helped Pfizer launch an innovative public awareness campaign in 10 major “stress capitals” across the nation. The “big idea”: The Relpax Serenity Spa, a public awareness event that dramatized the results of restoring normal function to each of the senses affected by migraine. Redone today, this breakthrough campaign would include a heavy social media component.
Public Awareness Campaign
patient marketing
