Gardasil
Breaking through HPV misperceptions
When Gardasil wanted to get the word out to those greatest at risk for contracting HPV (men and women, ages 19-26), it needed to change their misperceptions about HPV. The approach: a highly relevant, unconventional, and unbranded HPV awareness campaign with a heavy emphasis on social media.
Here are a few “finalist” concepts created for the pitch.
