Cabenuva
Introducing a different way to treat HIV
The first complete long-acting treatment for HIV, CABENUVA represents a major milestone in HIV treatment with significant implications for immune health and quality of life. As a member of the launch team, I helped develop the messaging platform which informed all launch materials. To “bring home” the impact of this breakthrough treatment on a personal level, I helped create a series of patient testimonial videos — from initial interviews to on-set direction to final edit. Each video portraying a unique story of challenge and triumph.
Note: The following materials reflect the initial launch of once-monthly CABENUVA. Since then, CABENUVA has been approved as a bi-monthly treatment (every other month).
Real Stories
Orlando’s Story
Mark’s Story
Karen’s Story
Steve’s Story
In-office patient education tool
