Sculptra Aesthetic
Discover “the anti-age for the modern age.”
In response to women who wanted a more subtle and long-lasting alternative to quick-fix anti-aging treatments, Sculptra Aesthetic was positioned as the “anti-age for the modern age.” Leveraging the TV launch campaign, I created materials for a direct mail initiative communicating Sculptra’s unique MOA as a non-toxic injectable that works with the body over time for more natural, beautiful results.