Camzyos

Getting the word out about HCM — and a breakthrough treatment option.

Hypertrophic cardiomyopathy (HCM) is the most common inherited heart disease yet many people don’t know they have it until it progresses to a potentially fatal condition called symptomatic obstructive HCM (oHCM).  A branded campaign got the word out about CAMZYOS, the first oHCM treatment of its kind, while an aggressive disease awareness campaign motivated thousands of undiagnosed patients to talk to their doctors. As a member of the DAOR team, I adapted a previously established AOR campaign to all digital venues including websites, videos, banners, social posts, and a wealth of interactive tools.

CAMZYOS PATIENT WEBSITE

Visit website here.

HCM AWARENESS WEBSITE

Visit website here.

HCM AWARENESS SOCIAL POSTS